🌿 TerraTech / Digital Sustainability


is an eco-innovative platform solution that equips digital practitioners and 
product owners with intelligent tools and features, trained on sustainable 
digital design and green software principles, to evaluate, enhance, and 
build environmentally-conscious digital products.


PARTNER : Royal College of Art, London + Sustainable Market Initiative
KEYWORDS : Green Software, Sustainable Digital Design, Business, Product Design, Product Vision, ESG
TEAM : Ragini Nair, Alishka Shah





What is Sustainable Digital Innovation?


The practice of crafting digital products, services,
and experiences that are energy-efficient, use renewable resources, minimise material utilisation, minimise digital waste and carbon footprint while promoting the long term wellbeing and viability
of the people & the planet

Why does it matter?


Global temperatures are forecasted to rise by approximately 1.5°C by 2050 owing to large-scale emissions of heat-trapping greenhouse gases like carbon dioxide. Sustainability has emerged as a pressing concern across various industries and sectors. The IT sector contributes to 5% of global carbon emissions, twice as much as that of the aviation sector. This figure
is expected to surge to 14% by 2040 (Forbes)

Given the accelerated growth of digital landscapes enabled by breakthrough technological advancements like AI and ML, signals suggest that all
businesses and organizations will soon emerge as software companies, rapidly adopting software culture and digital solutions leading to a steep rise in the development and utilisation of digital products and platforms. 

As digital technologies infiltrate all other industries and sectors,
solutions designed and developed sustainably have the potential to
reduce global emissions by 20%  (World Economic Forum)






Market Insights


On studying existing resources and solutions including Ecograder, Ecosia, Mightybytes, Website Carbon, Green Software Foundation, Green Web Foundation, Sustainable Digital Design, Google’s Material Design Guidelines, IBM’s Carbon Design System, etc. we concluded

Existing resources provide theoretical information, general guidance and suggestions on sustainable practices regarding digital design and software development

 Existing tools provide impact evaluation reports restricted to calculating the carbon footprint only for websites, without offering actionable enhancement features 


Sustainability is positioned as a 
‘nice to have’ feature at the end of  the process instead of incorporating it as a core criteria for digital product design, development & decision making which significantly decreases 
its application and impact

User Research Findings


We conducted primary research with digital product managers, designers, developers and coders using structured surveys and semi-structured 
one-on-one interviews

7/14 users are not aware of the environmental impact
of their professional practice and their digital design and development-related product decisions

11/14 users do not consider sustainability as 
an essential criteria while making decisions

14/14 users said they would be willing to use a tool that helps them implement sustainability-driven decisions



The problem we aim to address is the disconnect between the theoretical knowledge of sustainable design and development principles and their practical implementation in digital solutions in an attempt to overcome 
the barriers 
to awareness, adoption and implementation



Introducing TerraTech



TerraTech Concept Visuals (for representative purposes only)





TerraTech’s User Value Proposition




TerraTech’s Eco-Value Proposition




TerraTech’s Revenue + Roadmap