is an eco-innovative platform solution that equips digital practitioners and
product owners with intelligent tools and features, trained on sustainable
digital design and green software principles, to evaluate, enhance, and
build environmentally-conscious digital products.
PARTNER : Royal College of Art, London + Sustainable Market Initiative
KEYWORDS : Green Software, Sustainable Digital Design, Business, Product Design, Product Vision, ESG
TEAM : Ragini Nair, Alishka Shah
What is Sustainable Digital
Innovation?
The practice of crafting digital products, services,
and experiences that are energy-efficient, use renewable resources, minimise material utilisation, minimise digital waste and carbon footprint while promoting the long term wellbeing and viability
of the people & the planet
Why does it matter?
Global temperatures are forecasted to rise by approximately 1.5°C by 2050 owing to large-scale emissions of heat-trapping greenhouse gases like carbon dioxide. Sustainability has emerged as a pressing concern across various industries and sectors. The IT sector contributes to 5% of global carbon emissions, twice as much as that of the aviation sector. This figure
is expected to surge to 14% by 2040 (Forbes)
Given the accelerated growth of digital landscapes enabled by breakthrough technological advancements like AI and ML, signals suggest that all
businesses and organizations will soon emerge as software companies, rapidly adopting software culture and digital solutions leading to a steep rise in the development and utilisation of digital products and platforms.
As digital technologies infiltrate all other industries and sectors,
solutions designed and developed sustainably have the potential to
reduce global emissions by 20% (World Economic Forum)
Market Insights
On studying existing resources and solutions including Ecograder, Ecosia, Mightybytes, Website Carbon, Green Software Foundation, Green Web Foundation, Sustainable Digital Design, Google’s Material Design Guidelines, IBM’s Carbon Design System, etc. we concluded
its application and impact
User Research Findings
We conducted primary research with digital product managers, designers, developers and coders using structured surveys and semi-structured
one-on-one interviews