🔒 EmTrust x RomCon


EmTrust is a B2B online safety and verification service that leverages cross-platform intelligence, horizon scanning and data sharing to ensure proactive scam prevention against older people on dating and social media platforms so that they can build meaningful relationships and find companionship online without compromising on safety, security and trust.


PARTNERS : Royal College of Art + Hourglass + Love Said + Scam Haters United
KEYWORDS : Financial Cybercrime, Online Safety, Digital Trust, Service Design
TEAM : Archana Sonavane, Ayushi Saxena
IMPACT : Reducing 10% scams per Platform can protect half a million target users online





Key World Trends
  1. Ageing Demographic
  2. Social Recession
  3. Emergining Techonologies
  4. Global Migration
  5. Loneliness Epidemic

   Vulnerabilities of Older People
  1. Loneliness
  2. Easily Trusting Nature
  3. Limited Online Familiarity
  4. Social Isolation
  5. Desire for Companionship 
    (Divorced, Widowed)

 Impact and Aftermath

  1. Loss of Confidence and Self-Esteem
  2. Loss of Trust in others
  3. Feelings of Shame, Fear, Guilt, Incompetence and Helplessness
  4. Financial Loss, Loss of Savings
  5. Loss of Access to Lifestyle and Healthcare Services


Research  + Analysis + Synthesis






Key Findings + Scoping + How Might  We


HOW MIGHT WE:

01
increase the barriers for scammers 
to reach and 
defraud older people to ensure a more safer and
secure online dating and social experience?


02
enable the cross-stakeholder collaboration and 
action to increase the efficacy of fraud prevention? 



EmTrust - Service Offerings + Value Proposition










Impact + Enablers + Constraints






Behind the Scenes / Role-Play Ideation Workshops + Prototyping & Testing