🔒 EmTrust x RomCon


EmTrust is a B2B online safety and verification service that leverages cross-platform intelligence, horizon scanning and 
data sharing to ensure proactive scam prevention against older people on dating and social media platforms so that they can 
build meaningful relationships and find companionship online without compromising on safety, security and trust.


PARTNERS : Royal College of Art + Hourglass + Love Said + Scam Haters United
KEYWORDS : Financial Cybercrime, Romance Scams, Older People, Online Safety, Digital Trust
TEAM : Archana Sonavane, Ayushi Saxena
YEAR : 2024





Key World Trends
  1. Ageing Demographic
  2. Social Recession
  3. Emergining Techonologies
  4. Global Migration
  5. Loneliness Epidemic

   Vulnerabilities of Older People
  1. Loneliness
  2. Easily Trusting Nature
  3. Limited Online Familiarity
  4. Social Isolation
  5. Desire for Companionship 
    (Divorced, Widowed)

 Impact and Aftermath

  1. Loss of Confidence and Self-Esteem
  2. Loss of Trust in others
  3. Feelings of Shame, Fear, Guilt, Incompetence and Helplessness
  4. Financial Loss, Loss of Savings
  5. Loss of Access to Lifestyle and Healthcare Services


Research  + Analysis + Synthesis




Learnings:
- 


- ASSUMPTIONS/ FINDINGS
- KEY INSIGHTS
- STAKEHOLDER MAP + JOURNEY MAP + ARCHETYPES
- PROBLEM STATEMENT + HMW
- SOLUTION - STRATEGY - FEATURES
- SERVICE BLUEPRINT
- PROTOTYPING
- NEXT STEPS
- ENABLERS & BARRIERS
- LEARNINGS