is an AI-powered upscaler and magic editor built for Samsung’s flagship devices, providing users with a one-stop solution for all their media enhancement, correction and quality related needs.
CLIENT : Samsung R&D, India + Samsung Electronics, South Korea
KEYWORD : AI Enhancements, App Branding, User Experience Design
The Galaxy Enhance-X project was carried out as a part
of the Innovation & Commercialisation Team within the Camera and Visual Experience CX Department at Samsung R&D Institute India, Bangalore in collaboration with the Visual Intelligence Engineering department, Product Management team, the Gallery team and the Experience Planning Group at the Samsung Electronics HQ in Suwon, South Korea.
• Identifying the user needs, pain points and preferences around media enhancements, correction and sharing to help deliver an intelligent intuitive solution and propose relevant roadmap features and tools to meet the SNS content-specific requirements of Gen Z & Millennial users.
• Understanding the potential of Deep Learning & Artificial Intelligence in Camera Vision & Gallery Editor, including image analysis, error detection and quality improvement to build a comprehensive remaster application.
• Designing the user experience for Samsung’s downloadable application, specifically defining the app branding, visual language, graphical user interface and marketing material in line with the ongoing design trends in order to appeal to the target audience.
Galaxy Enhance-X’s Magic feature is a one-tap, AI-enabled solution
that intelligently refines any visual noise, lost details or blurs to generate a high quality media output instantly.
The HDR feature analyses the highlights, contrast and colour properties
to expand the dynamic range of the image producing a richer and more captivating result. In second-depth, it also offers users the flexibility
to customise the level of intensity to meet their unique and individual preferences. To address specific areas and remove unwanted errors, features like Fix Moiré and Remove Shadows help get rid of moiré patterns and intrusive silhouettes that shift the emphasis from the
subject and the composition of the image.
Galaxy Enhance-X offers a range of other editing functions for users to pick from including Upscale, Portrait, Face, Brighten, Old Photo, Fix Blur, Sharpen, Remove Reflection and Fix Lens Distortion allowing them to bring out the best in all their photos with least effort and maximum delight
A rigourous process of exploration, iterations & reviews was followed for
defining the symbol and identity for the application. This involved exploring
visual metaphors for core concepts and keywords such as
01 - Enhanced Frames, Before/After Scrubber
02 - Magic Wand, Enhance & Transform
03 - Image Transformation
04 - Gallery Icon, Sparkle element
05 - Image Transformation, Logotype
06 - Enhancement, Magic Edit
The final symbolic metaphor for the app identity and visual langauge for the user experience were selected bearing in mind Samsung’s Brand Guidelines and based on how they faired during testing in different sizes and light conditions
for accessibility, simplicity, communicability and legibility.
Design Explorations for Galaxy Enhance-X App Logo