is the official print publication dedicated to showcasing and honoring the emerging young designers marking their graduation milestone at the 40th Convocation Ceremony of the
National Insitute of Design, Ahmedabad. The
catalogue was meticulously crafted to highlight their significant contributions to diverse industries, serving as a compelling testament to
the profound impressions and impact that design, as a discipline, can impart.
CLIENT : National Insitute of Design, India
KEYWORDS : Publication Design, Poster Cover, Print Publication, Data Visualisation
uses data visualisation as a tool to depict the variety of categories that the 2020 Graduation Projects fall under.
The publication was designed in adherence to the 2020 Convocation theme, focusing on Impressions and Impact.
The concept was evolved to promote the 8 thematic clusters of: design comforts, design imagines, design improves, design simplifies, design informs, design enables, design influences and design provokes. These clusters categorized the nature of the imprints left behind by various projects.
Dust Jacket as Poster: Driven by the goal of having the publication serve
as more than a mere information database, the dust jacket was designed to unfold into a Poster that could then serve as a ‘momento’ or ‘keepsake’ for
the graduating designers, mentors and readers.
Data Visualisation for Thematic Clusters: The poster was designed as
an artefact to represent distribution of the projects under each thematic cluster, lay out a brief for each of the assigned thematic clusters and
reflect the broader project trends for the year.
On folding both sides of the poster inwards, the edges of the poster
were designed in a way to highlight and compare the graduation projects
of Bachelors & Masters students based on their thematic cluster categorizations. Similarly, the right edge fold showed the trends in
projects based on clustering as per the discipline of the designers.
Blind Embossed Book Cover: On unfolding the poster jacket, the book cover was designed as a solid colour page with its design details being given a blind embossed treatment. The subtlety of this treatment was implemented as a nod to the imprints and ‘impressions’ that design & designers have left behind during the course of their journey.
> Typeset / Acumin designed by Robert Slimbach
> Printed & Bound / Plus Offset Pvt. Ltd., Ahmedabad
> Material Specifications / Natural Art Silk White 120 gsm, Nanodot 290 gm, Translucent Clear 112 gm